ATLANTA. As part of a longer-term strategic growth initiative, Stoughton Trailers is rolling out a new refrigerated trailer model dubbed “PureBlue” to broaden its product line so it can make inroads with larger customers.

“Large customers have mixed fleets of dry van and refrigerated trailers; you can’t bid for that business unless you have both. The two are tied together,” Ted Leroy, product manager for Stoughton, explained to Fleet Owner.