New tire focuses on traction upgrade in effort to reclaim some share in the market.
MONTREAL, QUE. Michelin is getting ready to launch a new regional drive tire on July 1 that it expects will trump its previous regional drive tires and be more in line with what fleets want.
Ralph Dimenna, COO of Michelin Americas, truck tires, told Fleet Owner during Michelin’s “Movin On” mobile sustainability event in Montreal the new tire is an effort to reclaim some share in a part of the market where it hasn’t quite delivered the optimal product for fleets.